Marketing Your Dreams: Business and Life Lessons from Bill Veeck Baseball's Marketing Genius

Bill Veeck marketed, promoted, and sold baseball like no one before him and like no one since. Influenced and inspired by the classic sports book Veeck: As in Wreck, veteran author and motivational speaker Pat Williams has penned his 19th book, Marketing Your Dreams: Business and Life Lessons from Bill Veeck, Baseball's Marketing Genius. Williams, senior vice president of the NBA's Orlando Magic, insists that Marketing Your Dreams isn't a Bill Veeck biography; instead, it's a book about success, a book about one of the most relentless and fascinating personalities in the history of organized sports. It's a book about extracting Veeck's traits and concentrating them into their purest form so that the reader can pull the same kind of inspiration from the master that Williams did.