Careers in Advertising and Public Relations

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Careers in Advertising and Public Relations image
ISBN-10:

1582076464

ISBN-13:

9781582076461

Author(s): WetFeet
Edition: 2007
Released: Oct 30, 2006
Publisher: WetFeet, Inc.
Format: Paperback, 168 pages

Description:

For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews.

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