Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition)

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Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition) image
ISBN-10:

158207433X

ISBN-13:

9781582074337

Author(s): WetFeet
Released: Aug 01, 2004
Publisher: WetFeet, Inc.
Format: Paperback, 160 pages

Description:

For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews.

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