Brand Management: The Vault.com Guide to Marketing & Brand Management

Brand Management: The Vault.com Guide to Marketing & Brand Management image
ISBN-10:

1581310692

ISBN-13:

9781581310696

Author(s): Jennifer Goodman
Edition: Revised
Released: Dec 01, 1999
Publisher: Vault
Format: Paperback, 225 pages
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Description:

Guide from the Vault Career Library - from critical marketing frameworks needed for acing brand management interviews to what brand managers and other marketing professionals really do on the job and how to evaluate advertisements and marketing campaigns.

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