Pricing Photography: The Complete Guide to Assignment & Stock Prices
ISBN-10:
1581152078
ISBN-13:
9781581152074
Author(s): Michal Heron; David MacTavish
Edition: Third Edition
Description:
Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.
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