Making and Marketing Music: The Musician's Guide to Financing, Distributing and Promoting Albums

This complete and industry-savvy guide helps musicians of all levels make the album that best compliments their skills and meets their career objectives. From pre-project strategies to the glossy hit CD, this book reveals the who, what, where, when, and how of album making and the tools to sell and prosper in the business. The book explains what it takes to break into radio, TV, and print media, and shows how to take advantage of the growing opportunities to promote, market, and distribute music online. Interviews with top industry professionals and in-depth case studies give invaluable insight into every aspect of the business, making this an indispensable reference for all emerging and performing musicians.