Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them

Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them image
ISBN-10:

158062104X

ISBN-13:

9781580621045

Author(s): Miller, G. Wayne
Edition: 1st THUS
Released: Jan 01, 1999
Format: Paperback, 368 pages
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Description:

Everyone has heard of Hasbro's games and toys--G.I. Joe, Monopoly, and "Star Wars" figures--but few know of the intrigue and strategy that brought the company to stardom. This reveals the inside story behind this successful company.

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