Proving Damages to the Jury

What motivates jurors to award big damages? Positive values motivate.

Despite this fact, most plaintiff attorneys automatically default to talking about negative values, such as how much things like pain and suffering are worth. This is the wrong approach.

A better course is to focus on the positive values at stake in your case and to engage jurors to protect those values by awarding significant damages. Jim Wren’s Proving Damages to the Jury gives you the tools you need to implement this more effective approach.