Student Marketing for Colleges and Universities

The use of advanced marketing concepts and techniques is persuasive in contemporary society. These concepts along with their associated tool make it possible for providers of goods and services to formulate and execute plans, the intent of which is to make potential customers - prospective students - aware of the programs, services and benefits available at a particular institution of higher learning. While there are many first rate works that address one of several aspects of marketing in the college or university setting, there does not appear another single authoritative source that interprets basic and advanced marketing techniques within the context of student marketing.