Category Killers: The Retail Revolution and Its Impact on Consumer Culture
Released: Jan 07, 2005
Publisher: Harvard Business Review Press
Format: Hardcover, 272 pages
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Description:
Explores the rise of retail's reigning disrupor: retailers who seek to dominate a distinct classification of merchandise and wipe out the competition. Based on decades of research and investigative reporting. Recounts how some retailers have profoundly altered cultural and economic factors.
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