The Loyalty Effect : The Hidden Force Behind Growth, Profits, & Lasting Value
Format: Unknown Binding
Related ISBN: 9780875844480
Description:
The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy.
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