Unleashing the Killer App: Digital Strategies for Market Dominance
ISBN-10:
1578512611
ISBN-13:
9781578512614
Author(s): Larry Downes; Chunka Mui
Edition: Revised Edition
Released: Mar 01, 2000
Publisher: Harvard Business Review Press
Format: Paperback, 243 pages
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Description:
Offers a progressive guide to transforming your company into a place where killer apps are born. This title identifies the twelve fundamental design principles for building killer apps. It illustrates these principles with classic stories from history and examples from a range of industries that have successfully developed killer apps.
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