From Kitchen to Market: Selling Yor Gourmet Food Specialty

From Kitchen to Market: Selling Yor Gourmet Food Specialty image
ISBN-10:

1574100254

ISBN-13:

9781574100259

Author(s): Stephen F. Hall
Edition: Second Edition
Released: Jan 01, 1996
Format: Paperback, 224 pages
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Description:

Learn the secrets of successfully launching a gourmet food product in the $30 billion specialty food marketplace. From Kitchen to Market delivers proven strategies for successful packaging, pricing, positioning, and promotion. You'll get "inside" industry tips to maximize product exposure and profits.












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