American Made

'70s 'Mad Man' Cliff Branch Reflects on the Triumphs and Tribulations of the Boomer Generation in His New Book, American Made. American Made captures the zeitgeist of baby boomer- dominated American culture, starting in the '60s up to present day. Written by Cliff Branch, one of the pioneers in youth marketing during the post-Vietnam era, the book features an abundance of compelling photographs (over 600 images) chronicling the last 50 years of American pop, business and political culture. Heartfelt and humorous, the book is fearless in its scrutiny of the Boomer Generation. Throughout the book, Branch speaks frankly about his successes, failures and insights into the shifting American landscape. Having previously written a national best seller (under a pseudonym) about the pitfalls of excessive recreational drugs, Branch has a knack for connecting with fellow boomers. The book also highlights Branch's 46-year business partnership with Tom Spalding, whom he met at California Polytechnic State University in San Luis Obispo. Together, the two students became millionaires in their early 20s when they sold their first company to CBS, and subsequently launched (together and separately) multiple other national companies. American Made also presents a series of short essays written from "a marketeer's perspective" about American life under "boomer rule." The subjects range from Wall Street to Fox News to health care. In essence, Branch examines the Boomer's Generation's success in living up to its own '60s idealism and ponders its legacy as we transition into the digital age. Whether you're a member of the Baby Boomer Generation or know someone who is, you owe it to yourself to explore this entertaining journey down memory lane. More information, photos and sample chapters at www.AmericanMadeStory.com