Principles of Sport Marketing

With significant contributions from a line-up of sports researchers, practitioners, and instructors this book delivers a current, vibrant, and exciting in-depth look at sport marketing principles and trends today. Created from the insights of sports experts, this comprehensive text explores as many as six or more fresh concepts and topics surrounding sport marketing with reader-friendly examples specifically drawn from the world of sports. The authors connect sports industry-specific content with current issues and trends and provide readers with a balance between theory and practice. Sport marketing is ever changing and growing, and this new text truly captures these transformations in the sports world today.