Writing Effective Speeches

A professional speechwriter teaches how to master the art of writing the right speech for any occasion. In this comprehensive book on the craft and profession of speechwriting, a professional writer with many years' experience gives an insider's view of the business. Included is valuable advice on writing for executives and politicians, as well as advice on how to assess an audience; tailor a speech to specific goals and requirements; begin a speech; use humor; illuminate a subject with anecdotes; write about a subject your're unfamiliar with; and create an effective style.