Beep Beep

In today's business world there are two kinds of executives...the Wile E. Coyote and the Road Runner. The hapless Coyote plots and plans to capture the elusive bird, but never achieves his long-term goal. For most business executives today, the Coyote has become the prevailing metaphor, as they rely more and more on conventional and outdated resources. This doesn't have to be the case, as Bell and Harari show business entrepreneurs how to hit the road running with instant speed and adaptability to harsh conditions.