Beyond Persuasion: The Healthcare Manager's Guide to Strategic Communication (ACHE Management Series)

It has been said time and again that to be a successful leader, you must demonstrate strong communication skills. How strong a communicator are you?

The bottom line is that strategic communication skills at the interpersonal, group, and organizational levels are crucially important for healthcare managers. Whether conducting a meeting, answering e-mail, addressing your community, or fielding reporters' questions, your ability to communicate effectively is key to your personal success, as well as to the success of your organization in achieving its mission.

Beyond Persuasion: The Healthcare Manager's Guide to Strategic Communication will show you how to cultivate and use relationships with a variety of audiences, including the media.

Topics covered include:

Interpersonal skills
Presentations that deliver
Communicating with your board
Creating community relationships
Speaking with the media
Communication in a crisis