Progress in Communication Sciences: Volume 13

Progress in Communication Sciences: Volume 13 image
ISBN-10:

1567503608

ISBN-13:

9781567503609

Released: Sep 22, 1997
Publisher: Praeger
Format: Paperback, 278 pages
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Description:

This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.

























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