Hybrid Marketing: How to Create Marketing Plans that Work Both Online and Offline

Hybrid Marketing tells you how to write a marketing plan for today.

Customers keep changing the rules.
Two years ago online shoppers liked e-mail.
Today, it annoys them.
They love online sweepstakes and samples.
They hate banner ads and pop-up ads.

Chuck Curtis interviews 5,000 shoppers every 90 days and shows you what kind of marketing works and what kind fails.

You’ll find out:

* Credit card security is the biggest obstacle to online sales.
* Price checking drives most customers’ online research…
* …but many consumers don’t buy the lowest-priced product.
* One-third of shoppers want more information from Web sites.
* Half your customers won’t buy without free shipping.
* Newsletters, games, sweepstakes and samples are the most popular forms of online marketing.
* Banner ads and pop-up ads are often a waste of money.

… plus hundreds of other surprising marketing secrets.