Hybrid Marketing
Released: Mar 14, 2003
Publisher: Knightsbridge Publishing
Format: Hardcover, 200 pages
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Description:
Hybrid Marketing tells you how to write a marketing plan for today.
Chuck Curtis interviews 5,000 shoppers every 90 days and shows you what kind of marketing works and what kind fails.
You’ll find out:
* Credit card security is the biggest obstacle to online sales.
* Price checking drives most customers’ online research…
* …but many consumers don’t buy the lowest-priced product.
* One-third of shoppers want more information from Web sites.
* Half your customers won’t buy without free shipping.
* Newsletters, games, sweepstakes and samples are the most popular forms of online marketing.
* Banner ads and pop-up ads are often a waste of money.
… plus hundreds of other surprising marketing secrets.
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