The Savvy Flight Instructor (Kindle edition): Secrets of the Successful CFI (ASA Training Manuals)

You've mastered the Flight Training Handbook, and wrapped up one of the toughest orals of your flying career. You can now fly and talk at the same time, all from the right seat. You can write lesson plans, enter mysterious endorsements in student logbooks, and actually explain the finer points of a lazy eight. That's everything you'll ever need to know to be a flight instructor... No more questions, right?
Yeah, right! If you're a little apprehensive about where those students are going to come from, and how you are going to teach them, you're not alone. The Savvy Flight Instructor is designed to help out with all those "other" flight instructing questions, like how to recruit new flight students. And once you've got 'em, how do you keep them flying? How can you optimize your pass rate on checkrides? What are the tricks for getting students to return for their advanced ratings?
Along with tips on how to attract and retain flight students, this book is about professionalism in flight instructing: how to advance your personal flying career by increasing the skills and satisfaction of your students, while promoting general aviation at the same time.As a newly certified flight instructor (CFI), a pilot can be faced with a difficult prospect-how to make a living and keep flying to build up piloting hours. This book offers timely and humorous help for flight instructors to market their flight school, meet all those people who really want to fly, and keep them flying. Also emphasized is a broader understanding of the business of the flight school, including how flight schools can revamp marketing and student-recruiting strategies.