The 22 Immutable Laws of Marketing

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The 22 Immutable Laws of Marketing image
ISBN-10:

1559947608

ISBN-13:

9781559947602

Author(s): Trout, Jack; Ries, Al
Edition: Abridged
Released: Jan 13, 1993
Publisher: HarperAudio
Format: Audio Cassette

Description:

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

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