Advances in Services Marketing and Management: Research and Practice : 1993 (Advances in Services Marketing & Management)
Description:
Part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed include: applying operations strategies to service firms; HRM practices in service-based organizations; and modelling the impact of service quality on profitability.
Best prices to buy, sell, or rent ISBN 9781559386562
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Advances in Services Marketing and Management (Advances in Services Marketing and Management, 5)
SWARTZ; Brown, Steven W.
ISBN-13:9780762300099
Advances in Services Marketing and Management: Research and Practice : A Research Annual, 1992 (Advances in Services Marketing & Management)
Bowen, David E.; Swartz, Teresa A.
ISBN-13:9781559385435
Advances in Services Marketing and Management: Research and Practice : 1994 (3) (Advances in Services Marketing & Management)
Bowen, David E.; Swartz, Teresa A.
ISBN-13:9781559387262
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