<p>This interdisciplinary series focuses on new, fresh ideas in services marketing and management and is committed to encouraging scholars new to the area of services to pursue innovative and interdisciplinary services-related research. Also encouraged is work that crosses the boundaries between academic research and business practice. Leading scholars will delve into services issues such as service quality, internal marketing, service design, human resources in services, services operations, etc. Included are directions for future research and managerial implications. An added feature is a services in action section addressing in depth some aspect of a service organizations practice which is on the cutting edge. Leading service firms will share how they have innovatively applied services principles in business practice.</p>

Advances in Services Marketing and Management (Advances in Services Marketing and Management, 7)

Business & Money

Bowen, David E.

Teresa a. Swartz, A. Swartz

Swartz, Teresa A.

Economics

Emerald Publishing Limited

Advances in Services Marketing and Management: Research and Practice : A Research Annual, 1992 (Advances in Services Marketing & Management)

Management & Leadership

Jai Pr

Part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed include: applying operations strategies to service firms; HRM practices in service-based organizations; and modelling the impact of service quality on profitability.

Advances in Services Marketing and Management: Research and Practice : 1993 (Advances in Services Marketing & Management)

Advances in Services Marketing and Management: Research and Practice : 1994 (3) (Advances in Services Marketing & Management)

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Books by Swartz, Teresa A.