Blunders in International Business

Blunders in International Business image
ISBN-10:

1557864144

ISBN-13:

9781557864147

Author(s): Ricks, David A.
Released: Jun 14, 1993
Publisher: wiley
Format: Paperback, 184 pages
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Description:

The second edition of this highly successful book has been significantly updated and expanded. It is full of anecdotes on all aspects of international business including: * Marketing * Management * Strategy Entertaining yet informative, Blunders in International Marketing enables both students and professionals to learn invaluable lessons from others' mistakes.

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