Mastering the Public Opinion Challenge
Description:
A practical, technique-oriented guide to analyzing and managing external issues that ultimately affect a company's bottom line. Ferguson (communications, U. of Ottawa, Ontario) shows how to turn an organization's management strategy from theory-based planning to information-based planning, to help focus the organization on client needs. Annotation copyright Book News, Inc. Portland, Or.
Best prices to buy, sell, or rent ISBN 9781556238116
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