Mastering the Public Opinion Challenge

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Mastering the Public Opinion Challenge image
ISBN-10:

1556238118

ISBN-13:

9781556238116

Released: Jan 01, 1994
Format: Hardcover, 367 pages

Description:

A practical, technique-oriented guide to analyzing and managing external issues that ultimately affect a company's bottom line. Ferguson (communications, U. of Ottawa, Ontario) shows how to turn an organization's management strategy from theory-based planning to information-based planning, to help focus the organization on client needs. Annotation copyright Book News, Inc. Portland, Or.

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