Business NOT as Usual: Rethinking Our Individual, Corporate, and Industrial Strategies for Global Competition (Jossey Bass Business & Management Series)

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Business NOT as Usual: Rethinking Our Individual, Corporate, and Industrial Strategies for Global Competition (Jossey Bass Business & Management Series) image
ISBN-10:

1555420303

ISBN-13:

9781555420307

Author(s): Mitroff, Ian
Edition: First Edition
Released: Apr 01, 1987
Publisher: Jossey-Bass
Format: Hardcover, 194 pages

Description:

Shows how the strategies that once virtually guaranteed success have been overturned by the advent of tough foreign competition, new technologies, and shrinking resources. Carefully lays out the new ground rules to effectively anticipate and address the challenges of the new global economy.

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