How To Sell A Lobster: The Money-making Secrets of a Streetwise Entrepreneur (Key Porter Books)

Based on more than 3 decades of experience, streetwise entrepreneur Bill Bishop takes you on a hilarious and insightful adventure across the often weird but wonderful business landscape. With the help of his most trusted mentor, Marketing Mike, Bishop offers innovative approaches, special techniques, and proven strategies that will help your business develop big ideas, reach new customers, make a sale, and turn a profit.