Last Canadian Beer: The Moosehead Story

Moosehead Breweries and its long-time owner, the Oland family, is the last of the independent Canadian beer companies. From the moment in 1867 when family matriarch Susannah Oland began brewing beer in her Dartmouth, Nova Scotia, backyard, the Oland name has been synonymous with Maritime beer and, perhaps more importantly, successful family business. Last Canadian Beer is the story of the Oland family's long tenure running one of Canada's most popular breweries in the face of increasing pressure from international brew giants. While other beer brands have sold out to American and European interests, Moosehead has remained fiercely independent. The author sets out to answer three primary questions: Who are the Olands?; What has made them successful?; and How will the Olands continue to keep Moosehead as an independently owned family business?