The Pop-up Pitch: The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life

The Pop-up Pitch: The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life image
ISBN-10:

1541774515

ISBN-13:

9781541774513

Author(s): Roam, Dan
Released: Nov 09, 2021
Publisher: PublicAffairs
Format: Hardcover, 208 pages
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Description:

The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions.

The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.

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