Equity Storytelling: Think – Tell – Sell: Boost Your Firm’s Value with the Right Story

EQUITY STORYTELLING: how to use the right equity story to raise the value of your company. In no other context are stories more valuable than in venture capital, private equity, M&As and IPOs. If you want to sell a business, you should know techniques used by the people who actually make a living from selling stories. For this you need a hero, a villain, a turning point and a happy end.Because: AN EQUITY STORY IS STILL A $TORYThis book teaches you, how to do it!