Marketing Communications
Description:
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.
This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics
This textbook is essential reading for students studying marketing communications or a related topic.
John Egan is Professor of Marketing at Regent’s University, London.
Best prices to buy, sell, or rent ISBN 9781529781212
Frequently Asked Questions about Marketing Communications
The price for the book starts from $55.41 on Amazon and is available from 33 sellers at the moment.
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As for the Marketing Communications book, the best buyback offer comes from and is $ for the book in good condition.
The Marketing Communications book is in very low demand now as the rank for the book is 3,763,318 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Marketing Communications book within the last three months was on November 04 and it was $5.31.