Marketing Communications
Description:
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.
This fourth edition:
- Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
- Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
- Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics
This textbook is essential reading for students studying marketing communications or a related topic.
John Egan isProfessor of Marketing at Regent's University, London.
Best prices to buy, sell, or rent ISBN 9781529781205
Frequently Asked Questions about Marketing Communications
The price for the book starts from $172.80 on Amazon and is available from 3 sellers at the moment.
If you’re interested in selling back the Marketing Communications book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Marketing Communications book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.