Principles of Marketing for a Digital Age

Winner of the TAA 2021 Most Promising New Textbook Award!\nPrinciples of Marketing for a Digital Age introduces students to the essential concepts and tools for marketing in a digital age. The new Second Edition retains a strong focus on digital and social media marketing and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, providing readers with the skills needed to become an ethical and socially-minded marketer.