Strategic Management for Hospitality AND Travel: Today and Tomorrow
Description:
New Publication Now Available!
The world of hospitality and travel is rapidly changing. Sudden changes in the external environment can have an enormous impact literally overnight.
Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this NEW title helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.
Strategic Management for Hospitality & Travel:
- serves as a primer on strategy and strategic management while heavily focusing on the scanning and careful observation of the complex, dynamic, and competitive environment the firm operates in.
- provides the management and forecasting theory and tools that students and practitioners will need for effective strategic planning
- integrates strategic planning tools in many segments of the hospitality and tourism industry: cruise ships, hotels, restaurants, airlines, casinos, sports, and more!
Strategic Management for Hospitality & Travel features the Co-Alignment Model as a framework for discussing strategic management for hospitality and travel businesses. This model allows students to forecast trends and gain an advantage over the competition – which is particularly necessary in the complex, fast-changing hospitality and travel space. This four-step process includes:
Step 1 – Environmental Scanning
Step 2 – Strategy Setting
Step 3 – Structure
Step 4 – Strategy Financials