Massaging The Mind: An Introduction To Techniques of Personal and Organizational Influence

Influencing and being influenced are part of our every day lives, whether we like it or not. Sometimes overtly, sometimes covertly, we are being nudged to do all types of things, from buying a new car to choosing the food we eat.This short book traces the development of some of the key thinking in the field of influence, from Aristotle to Ramachandran to Cialdini and more. It's a short, hopefully fun and well researched read.The book provides practical examples of how some of this thinking has influenced us and is currently being used by individuals and companies around the globe to help influence and channel our behavior.