WHY YOU SHOULD WELCOME CUSTOMER COMPLAINTS: (and what to do about them) (Bite-Sized Books)

The book is based on 30 years' experience of handling and analyzing customer complaints and using that information to help businesses grow quickly and improve customer satisfaction. As well as explaining the main types of complaint and why they happen, it’s also a practical easy to follow guide any size of business can follow to help resolve customer complaints and create loyal, happy customers who buy more and refer others.