Rethink: The Surprising History of New Ideas

Rethink: The Surprising History of New Ideas image
ISBN-10:

1501145614

ISBN-13:

9781501145612

Author(s): Poole, Steven
Edition: Reprint
Released: Nov 07, 2017
Publisher: Scribner
Format: Paperback, 352 pages
to view more data

Description:

An “engaging and enlightening” (The Wall Street Journal) argument that innovation and progress are often achieved by revisiting and retooling ideas from the past rather than starting from scratch—from Guardian columnist and contributor to The Atlantic, Stephen Poole.

Innovation is not always as innovative as it may seem. Rethink is the story of how old ideas that were mocked or ignored for centuries are now storming back to the cutting edge of science and technology, informing the way we lead our lives. This is the story of Lamarck and the modern-day epigeneticist whose research vindicated his mocked two hundred-year-old theory of evolution; of the return of cavalry use in the war in Afghanistan; of Tesla’s bringing back the electric car; and of the cognitive scientists who made breakthroughs by turning to ancient Greek philosophy.

“An anecdote-rich tour through the centuries” (The New York Times), with examples from business to philosophy to science, Rethink shows what we can learn by revisiting old, discarded ideas and considering them from a novel perspective. From within all these rich anecdotes of overlooked ideas come good ones, helping us find new ways to think about ideas in our own time—including out-of-the-box proposals in the boardroom to grand projects for social and political change.

“Clever and entertaining...a thoughtful and thought-provoking book” (The Sunday Times, London), Rethink helps you see the world differently. Armed with this picture of the surprising evolution of ideas and their triumphant second lives, and in the bestselling tradition of Malcolm Gladwell, Poole’s new approach to a familiar topic is fun, convincing, and brilliant—and offers a clear takeaway: if you want to affect the future, start by taking a look at the past.

Low Price Summary






Top Bookstores


























We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.

DISCLOSURE: We're an eBay Partner Network affiliate and we earn commissions from purchases you make on eBay via one of the links above.

Want a Better Price Offer?

Set a price alert and get notified when the book starts selling at your price.

Want to Report a Pricing Issue?

Let us know about the pricing issue you've noticed so that we can fix it.