Mass Communication: Living in a Media World

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Mass Communication: Living in a Media World image
ISBN-10:

1483344738

ISBN-13:

9781483344737

Author(s): Hanson, Ralph E.
Edition: Fifth
Released: Jan 22, 2015
Format: Loose Leaf, 480 pages

Description:

Skills to Succeed in Today’s Media World

Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new "Media Transformations" box feature that highlights dynamic changes to how we produce and consume media. Each "Media Transformations" box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you’ll explore the latest developments that are changing today’s media world.

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