Mass Communication: With Student CD-ROMs and Powerweb: Living in a Media World
Description:
Using an engaging narrative style, this new introductory text reveals the forces that drive the industry while at the same time motivating students to exercise critical skills as consumers of media. Students are encouraged to think about the media industry from the inside out and in so doing explore the many dimensions of mass communication that operate in our society.
Best prices to buy, sell, or rent ISBN 9780072984286
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