The Art Of Money Getting
Description:
There's a sucker born every minute" is a phrase often credited to P.T. Barnum. However, when Barnum's biographer tried to track down when Barnum had uttered this phrase, all of Barnum's friends and acquaintances told him it was out of character. Barnum's credo was more along the lines of "there's a customer born every minute" -- he wanted to find ways to draw new customers in all the time because competition was fierce and people bored easily. In addition to "The Art of Money Getting," Barnum wrote "The Humbugs of the World," "Struggles and Triumphs," and his Autobiography. "The Art of Money Getting" is really the story of how to run a sales organization by understanding the mind and tastes of your primary customer base. Written in 1880, it is a fascinating read for anyone wanting to make progress in their financial situation. P. T. Barnum wrote in a way that makes readers feel like they are listening to their own grandfather as he shares wisdom and common sense. What Barnum wrote is not complicated, difficult to understand or even hard to implement. Though written over 100 years ago, P. T. Barnum's advice is still applicable today. Though short, Barnum's book is a treat to read and is never boring! Highly recommended!
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