Consumer Behaviour: Applications in Marketing

Consumer Behaviour: Applications in Marketing image
ISBN-10:

1446263924

ISBN-13:

9781446263921

Author(s): East, Robert
Edition: 2nd Revised edition
Released: Jan 01, 2013
Format: Paperback, 352 pages
to view more data

Description:

This textbook is essential reading for postgraduate students (MA, MSc, MBA) taking courses in consumer behaviour and undergraduate students specialising in consumer behaviour.











We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.