International Marketing: an Asia-Pacific Perspective

International Marketing: an Asia-Pacific Perspective image
ISBN-10:

1442527722

ISBN-13:

9781442527720

Edition: 5th
Released: Jan 01, 2011
Format: Paperback, 654 pages
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Description:

Written from a wholly Australasian perspective and covers issues unique to local marketers looking towards the Asia-Pacific region, the European Union, and beyond. Fletcher, University of Western Sydney; Crawford, University of NSW.

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