Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles
ISBN-10:
1441926445
ISBN-13:
9781441926449
Author(s): McKenzie, Richard B.
Edition: Softcover reprint of hardcover 1st ed. 2008
Description:
This book unravels an array of pricing puzzles from the one captured in the book’s title as to why so many prices end with "9". UCI economist Richard McKenzie gets across why prices matter. His book is enthralling, entertaining, and yet at a high scientific level.
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