Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles

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Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles image
ISBN-10:

1441926445

ISBN-13:

9781441926449

Edition: Softcover reprint of hardcover 1st ed. 2008
Released: Oct 29, 2010
Publisher: Copernicus
Format: Paperback, 342 pages
Related ISBN: 9780387769998

Description:

This book unravels an array of pricing puzzles from the one captured in the book’s title as to why so many prices end with "9". UCI economist Richard McKenzie gets across why prices matter. His book is enthralling, entertaining, and yet at a high scientific level.

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