How Consumer Culture Controls Our Kids: Cashing in on Conformity (Childhood in America)

This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commodities they "need" to be valued and value themselves. * Features content from across disciplines including sociology, psychology, cultural anthropology, and social work * Introduces the idea that corporations exert a powerful-and largely negative-influence over children and childhood * Offers a theoretical explanation of the current state of consumer capitalism * Presents findings based on original research conducted by the author