Business Research Methods, 8th Edition (with Qualtrics Card)

Business Research Methods, 8th Edition (with Qualtrics Card) image
ISBN-10:

1439080674

ISBN-13:

9781439080672

Edition: 8th
Released: Aug 17, 2009
Format: Hardcover, 696 pages
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Description:

BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, and accounting. The book superbly demonstrates how the practice of business research aids managers in making critical business decisions in our new digital age.












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