Strategic Issues Management: Organizations and Public Policy Challenges
1412952115
9781412952118
Description:
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.
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- Strategic Issues Management: Organizations and Public Policy Challenges (SAGE Series in Public Relations)Heath, Robert L.Edition:1ISBN-13:9780803970342
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- Strategic Issues Management: How Organizations Influence and Respond to Public Interests and Policies (Jossey Bass Business & Management Series)Heath, RobertEdition:First EditionISBN-13:9781555420833
- Strategic Issues Management: Organizations and Public Policy Challenges (SAGE Series in Public Relations)Heath, Robert L.Edition:1ISBN-13:9780803970342
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