Strategic Issues Management: Organizations and Public Policy Challenges (SAGE Series in Public Relations)
Description:
Written to position issues management in the strategic planning and management efforts by staff and executives, the author of this volume argues that issues management is not one of many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations′ strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics′ opinions.
Best prices to buy, sell, or rent ISBN 9780803970342
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- Strategic Issues Management: Organizations and Public Policy Challenges (SAGE Series in Public Relations)Heath, Robert L.Edition:1ISBN-13:9780803970359
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- Strategic Issues Management: How Organizations Influence and Respond to Public Interests and Policies (Jossey Bass Business & Management Series)Heath, RobertEdition:First EditionISBN-13:9781555420833
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Strategic Issues Management: Organizations and Public Policy Challenges (SAGE Series in Public Relations)
Heath, Robert L.
Edition:1
ISBN-13:9780803970359
Strategic Issues Management: Organizations and Public Policy Challenges
Heath, Robert L.; Palenchar, Michael J.
Edition:2nd
ISBN-13:9781412952101
Strategic Issues Management: Organizations and Public Policy Challenges
Heath, Robert L.; Palenchar, Michael J.
Edition:Second
ISBN-13:9781412952118
Strategic Issues Management: How Organizations Influence and Respond to Public Interests and Policies (Jossey Bass Business & Management Series)
Heath, Robert
Edition:First Edition
ISBN-13:9781555420833
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